Not all meat is created equal.
We often get the question, "why are your products so expensive?" The truth is we really aren't, we're priced how meat that is properly raised ought to be priced. The true question is, "why is cheap meat so cheap?"
A few reasons why we're priced the way we are:
1. We believe in raising healthy, happy animals that are healthy for you.
- Grass-fed meat and pasture poultry take 2-3 times longer to grow than industrial meat - including industrial organic.
- 99% of the poultry raised in the US is raised in confinement. This includes industrial organic and even free-range poultry.
- Grass-fed meat is more humane because it allows the animals to live the lives they were meant to live rather than being crowded in medieval cow cities (feed lots or CAFOs).
- Q: Who has a smaller carbon footprint? a) a vegetarian who drives a hummer b) a conventional meat eater who drives a prius?
A: a) The vegetarian because conventional grain-fed meat consumes so much fossil fuel. By eating grass-fed meat you are eating meat that only requires the sun and rain to grow grass. So you would in effect be the vegetarian in this scenario.
2. We are as free of externalities as possible - there are no hidden costs.
- Conventional meat is so highly subsidized from multiple angles (both in its inputs and outputs) that its true price is several times higher than its cost at the grocery store. KOL Foods meat is not government subsidized - there are no externalities - so what you are paying for is its true cost. KOL Foods meat is not expensive, rather it is priced according to its true cost.
- These subsidies are putting farmers out of work in developing countries including South/Central America; partially resulting in the huge increase in illegal immigration to the USA.
- Fast food hamburger meat can be as cheap as $0.80/lb but if society incorporated all the externalities into the cost (human heath, animal health, pollution, etc) this $0.80/lb hamburger would actually cost somewhere around $200/lb. KOL Foods ground beef is way cheaper than that!
- Grass-fed meat is much better for the environment because it uses a lot less fossil fuel and has no industrial (sewage) run-off/pollution.
- Medieval livestock cities (feed lots or CAFOs) are breeding grounds for antibiotic resistant diseases and produce more sewage than many human towns of the same population. In most states CAFOs are regulated the same way small farms are rather than as factories or sewage plants so they are unregulated when it comes to dumping raw sewage.
3. We believe in a fair day's wage for an honest day's work. We believe in partnering with small family farms.
- We pay our farmers a living wage for their animals, that's 2-4 times more than what the industrial (including organic) folks will pay.
- Just as KOL Foods is small, so are the farms we work with. We believe that these small farms make superior meat and we enjoy opening up markets to farmers who might otherwise not have access.
- Americans spend the smallest percentage of their income on food than they ever have in history. In an age when spending more than $100 a month on cell phone usage is considered a necessity, I think that the average folk could spend more so that the food that they eat is good.
4. We're a small company.
- With only two employees we're the little guy on the block. This means we have very little negotiating power or economies of scale. As we grow we will lower our prices as our costs come down.
- We want KOL Foods to be a great place to work so we offer all of our employees fully paid health benefits.
- Appalachian Trail Beef is particularly more expensive because of supply and demand - there is a shortage of grass-fed beef in the USA.