Grassland Range Beef
100% grass-fed, sustainable, delicious, more affordable, lean and healthy beef
What is the problem with "just a little" grain? Although "just a little" grain finishing may not sound like much, it makes a big difference. Grass-fed beef's benefits disappear after just a short while on grain. "It is worth noting that within 30 days of switching a cow from a grass-fed diet to a grain-fed diet [called "finishing"], the resulting meat suffers dramatically." And a typical pastured/grain-fed animal is on grain for at least 6 months. Unless it says 100% grass-fed, it’s fed grain. Health benefits of 100% grass-fed beef.
From the Canelones region of southern Uruguay, Grassland Range beef is certified by the Government of Uruguay (not to mention the USDA) which guarantees that our Grassland Range line is 100% grass-fed and finished. Having this certification maintains our mission of 100% grass-fed and finished beef - free of antibiotics, hormones and animal by-products, higher in Omega 3s, beta-carotene and Vitamin E and lower in cholesterol. In addition, while cattle in other South American countries have suffered from common illnesses, Uruguay is currently "BSE Free” and has the lowest occurrences of Foot and Mouth disease and E. coli.
This beef is raised in concert with nature, not in industrial feed lots. Uruguay’s native campo terrain is a natural pastureland and has been traditionally used as open cattle range for generations. Unlike neighboring South American countries, Uruguay has no rainforests – picture big sky, cool running streams and lush green pastures. Uruguayan gauchos preserve the culture of their regions while raising their animals the old fashioned way - as simple as cattle grazing on grass the way nature intended. It is better for our environment, better for our families and it tastes delicious.
Nationally, Uruguay is dedicated to its natural resources as evidenced by its placing third in Yale & Columbia Universities’ 2005 World Environmental Sustainability Index of 146 countries! The abattoir itself boasts an emphasis on "preserving the balance of nature” and is "equipped with modern decontamination and waste treatment.”
In an effort to minimize our carbon "hoofprint”, we are pleased that Grassland Range beef is transported by ship. Although a slower trip, voyage by ship is the most energy efficient. So although Grassland Range beef travels from farther away, the additional energy is actually minimal. Based on Michael Pollan’s calculations, the average grain-finished beef product uses 0.4 gallons of fuel per pound. Whereas our product, shipped in chilled containers by boat from Uruguay, nets .0015 gallons per pound. A second example, although startlingly counter-intuitive, the environmental burden imposed by importing apples from New Zealand to New York can be lower than if the apples were raised fifty miles away! For more interesting analysis on food transport vis-à-vis carbon footprints please read Big Foot: In measuring carbon emissions, it’s easy to confuse morality and science in the New Yorker magazine.
The environmental and health impacts of animal farming and the humane treatment of animals are of huge import to KOL Foods. Our healthy, humanely treated animals eat what they evolved to eat and live free on pasture. So it should come as no surprise that this balance with nature results in not only healthy and environmentally and ethically sound meat, but also delicious flavor. Based on our work with Farm Forward, the American Grassfed Association, and Animal Welfare Approved, it is clear that it is the most healthy, humane and environmentally sustainable for ruminants to wander around spacious green pastures eating grass for their entire lives (the definition of "100% grass-fed"). In contrast to corn-fed animals in feedlots, animals that exercise by walking around and grazing produce much cleaner and nutrient-rich meat. For example, 100% grass-fed beef do not require antibiotics to survive and rarely get sick. In contrast, grain or corn finishing ("finishing" lasts up to half their lives) causes pain and disease to the animal. Strikingly, Mad Cow and E. Coli are entirely feedlot produced disasters. We just prioritize 99.9% of an animal's life (in addition to our health and environment) over the last few seconds. It is hard to exclusively offer 100% grass-fed beef, but KOL Foods will not settle for anything less.
As KOL Foods grew, we were able to exert increased pressure on South American abattoirs, and they have agreed to use slaughter techniques that match our highest humane standards and ethical ideals, as codified by Dr. Temple Grandin.
At KOL Foods, we know our cattle and tell you their story. We are committed to transparency, sustainability, animal welfare and your health so you can feel good about the meat you eat.